3X ROI From Paid Ads using Google PMAX
Investments
1,000 EUR
Project timeline
3 months
Tools and Skills
Google Ads, Salesforce, Hubspot, Webflow
Results
3X ROI in 45 Days of the campaign launch
Project Management Process
Data gathering
Use salesforce to collect historical data
Perform analysis and select data to train Google on qualified data
Collaborate with designer
Design the landing pages and assets based on comp analysis
Write compelling copies for the campaign
Build the pages on Webflow
Create automation rules
Add Salesforce data via Google Sheets, SQL or s3 bucket
Connect Hubspot data directly
Use neverbounce to only accept valid emails
Add enough budget to make the campaign learn faster
Select the right conversion to help the ad understand the placements based on conversions better
Optimise the campaign, copy and creatives as we go along
Project overview
After Jan 2023, the CPC within ICP countries kept rising by 25% which made the campaigns overall ineffective when it came to ROI, after trying multiple channels to generate B2B sales it was observed that the old ways of creating campaigns were not working. Thus I started experimenting with PMAX with first party leads and conversion data, this data helped trained AI to understand the personas as the data kept feeding the campaigns via Audience Signal that what kind of users should it target to show ads and spend on placements accordingly.
Whiteboarding
Here we can see the whole process being simplified where the PMAX campaign is learning from Salesforce Data, keyword targeting, geography targeting all combined into one.
Conclusion
After two versions of programmatic pages published and seeing amazing ROI there were few learnings on what the next version of the page could be. The wayforward focuses on duplicating the similar effort however targeting different intent of keywords which ICP is looking for.
