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SEO Engineer · Growth · Automation

I ship SEO as code. Python, AI & growth, compounded.

T-shaped growth marketer, 10+ years turning search into revenue. 200× ROI programmatic pages, AWS Lambda free-tool flywheels, and AI-first search strategy at Yousician. Based in Berlin. I merge PRs straight into production.

~/hiten · zsh seo.run()

hiten@berlin❯

roleSr. AI & Search Manager @ Yousician

stackPython · Cursor · AWS Lambda · n8n · GSC API

shippingpSEO · GEO · Free tools · Technical audits

hiten@berlin❯

+78% organic traffic · Yousician (pSEO + localization)

+200× ROI · Upfluence (AI programmatic pages)

+40× ROI · Upfluence (programmatic deployment)

CWV 50 → 90+ · F6S (Core Web Vitals)

hiten@berlin❯

See selected work hitensangani@gmail.com +49 152 063 586 68

200× ROI / pSEO◆ +78% traffic / Yousician◆ 40× ROI / programmatic◆ 2× demos / free tools◆ 30+ tools shipped◆ CWV 50 → 90+◆ 3× ROI / Google PMAX◆ SMX Award winner◆ 200× ROI / pSEO◆ +78% traffic / Yousician◆ 40× ROI / programmatic◆ 2× demos / free tools◆ 30+ tools shipped◆ CWV 50 → 90+◆ 3× ROI / Google PMAX◆ SMX Award winner◆

◇ 01 · manifesto

I work where marketing meets the machine.

For 10+ years I’ve been the person who turns SEO strategy into production code. I don’t hand briefs to developers. I open the PR, merge it, and monitor the CWV.

01 Strategy that ships, not slides.
02 Every tactic gets a measurable ROI case.
03 Automation wherever a human does a task twice.
04 Engineering rigour, marketer’s empathy.

◇ 02 · selected work

Three bets that compounded.

Three case studies where engineering, AI and search actually met. The numbers followed.

Upfluence · SaaS Python · WP-CLI · OpenAI 3 months · €1,000

200× ROI from programmatic SEO using AI.

0 + new pages shipped

0 /mo incremental clicks

0 × return on investment

Keyword research revealed the ICP was searching by niche × location. Writing 5,000 pages by hand made no sense. So I built a pipeline: a proprietary influencer API feeds a Python script that orchestrates WP-CLI for publishing and the OpenAI API for semantic content. Every page was designed in Figma and staged before a batched go-live.

read the case study

Upfluence · SaaS Python · AWS Lambda · WordPress 3 months · €1,000

2× demos by building a free-tool flywheel.

0 + free tools launched

0 × website traffic

0 × qualified demos

After the Helpful Content Update, SEO had to serve users, not engines. I built a Lambda middleware between the Upfluence API and WordPress so marketing could ship utility-grade tools in days, not sprints. The result: a library of free tools that doubled demo requests and brought in qualified buyers directly.

read the case study

Upfluence · Paid Google Ads · Salesforce · HubSpot · Webflow 45 days

3× ROI on paid using first-party data + PMAX.

0 × ROI in 45 days

0 % CPC headwind absorbed

0 % first-party signal

CPCs rose 25% in our ICP countries and traditional campaigns stalled. I fed PMAX with Salesforce historical data via S3/SQL, qualified emails through NeverBounce, and routed conversion signals from HubSpot, so Google could learn a real persona instead of guessing one. Landing pages were built in Webflow with tight copy-to-intent mapping.

read the case study

live · 2025

+78% traffic uplift at Yousician

End-to-end implementation of SEO strategies directly into production using pSEO + localization playbooks, targeting global learners at scale.

2022

Lenskart & Botpresso

Led technical audits, ROI framework and a 15-person growth team driving inbound + demand generation for enterprise clients.

2019 · SMX

SMX Award · Black Friday

Enterprise SEO for 5–8 international clients at Infidigit; awarded for the Black Friday campaign.

◇ 02b · clients & brands

Brands I’ve moved the needle for.

Hover a logo to see the specific problem I solved. Tap on mobile.

hover, tap or drag a logo above

Brands I’ve shipped for.

I’ve led SEO and growth for every brand on this strip. Hover, tap or drag a logo to see the exact problem I solved and the outcome shipped.

◇ 03 · experience

A decade of compounding search.

Every role raised the bar: from analyst → engineer → operator → director of SEO. 13 stops, one through-line: growth shipped in code.

Yousician · Berlin, DE
Sr. AI & Search Manager

End-to-end SEO into production code. +78% traffic via pSEO & localization.
Upfluence · Lyon, FR
Head of Growth (SEO)

Programmatic page deployment (40× ROI). 30+ tools shipped, 2× traffic. Agile, cross-functional leadership.
Botpresso · Remote, IN
SEO Director

Growth for Lenskart & others. Led a team of 15. Inbound, demand gen, technical audits.
F6S · Remote, IN
SEO Lead

Programmatic pages. CWV 50 → 90+. Specs co-written with engineering.
NewsBytes · Remote, IN
Head of SEO

Publisher SEO: programmatic pages + internal linking for Newsbytesapp & Cricketpedia.
Infidigit · Mumbai, IN
Sr. Digital Marketing Manager

Enterprise SEO for 5–8 international clients. SMX Award winner. Team of 12.
Emtage · Mumbai, IN
Head of Digital Marketing

In-house marketing & brand, website development projects, team of 4.
Tonic Worldwide · Mumbai, IN
SEO Manager

Ecommerce SEO & ASO for MENA and IN clients. Team of 3.
Coconut Media Box · Mumbai, IN
SEO Manager

Organic visibility, local SEO, content ops on WordPress.
TCS · Mumbai, IN
Sr. Engineer

ADSL program ports & field tech coordination. Engineering fundamentals.
Elsewhere Records · Freelance
SEO & SMO

First taste of organic growth. Music and creator audiences.
Tech Mahindra · Mumbai, IN
Analyst

Data ops & spreadsheet wrangling. VLOOKUP origin story.

◇ education

Master of Science, Information Technology University of Mumbai · Nov 2015

◇ 04 · stack

The tools I ship with.

Opinionated picks I reach for every day, and usually wire into each other.

engineering / 04

Coding & DevOps for SEO

Python
Cursor
AWS Lambda
GitHub
WP-CLI
PRs → prod

I merge code directly into production PRs via GitHub Remote. No tickets lost in translation.

automation / 03

Automation

Zapier
Make
n8n

seo suites / 05

SEO suites

Google Search Console
SEMRush
Botify
Lumar (Deepcrawl)
Oncrawl
Screaming Frog

analytics · cro / 04

Analytics & CRO

GA4
GTM
Microsoft Clarity
VWO

strategy / 06

SEO & GTM strategy

Technical
Product
Ecommerce
Enterprise
SaaS
Publisher

Strategy is scoped around ROI, not deliverables.

crm · pm / 03

CRM & PM

Salesforce
HubSpot
Agile / Scrum

cms / 04

CMS platforms

WordPress
Shopify
Webflow
Magento

new / 01

GEO (Generative Engine Optimization)

Profound

Ranking in AI answers is the next frontier. I’m already shipping for it.

◇ 05 · reach

Shipped across 4 continents.

From Silicon Valley startups to European enterprises, MENA ecommerce to APAC SaaS. Strategy was always adapted to the local SERP.

EU Berlin · Lyon · Enterprise SaaS & Music

NA SV startups · US e-comm · Publisher

MENA UAE · Saudi · Ecommerce

APAC India · SE Asia · SaaS & Publisher

◇ 06 · contact

Let’s ship the next compounding bet.

Hiring, collaborating, or just want to nerd out on pSEO and GEO? Ping me.

ping Berlin, DE · GMT+1

email hitensangani@gmail.com → work hello@hiten.eu → phone +49 152 063 586 68 → linkedin /in/hiten-sangani → www hiten.eu →

Start a conversation

I ship SEO as code. Python, AI & growth, compounded.

I work where marketing meets the machine.

Three bets that compounded.

200× ROI from programmatic SEO using AI.

2× demos by building a free-tool flywheel.

3× ROI on paid using first-party data + PMAX.

+78% traffic uplift at Yousician

Lenskart & Botpresso

SMX Award · Black Friday

Brands I’ve moved the needle for.

Brands I’ve shipped for.

A decade of compounding search.

Sr. AI & Search Manager

Head of Growth (SEO)

SEO Director

SEO Lead

Head of SEO

Sr. Digital Marketing Manager

Head of Digital Marketing

SEO Manager

SEO Manager

Sr. Engineer

SEO & SMO

Analyst

The tools I ship with.

Coding & DevOps for SEO

Automation

SEO suites

Analytics & CRO

SEO & GTM strategy

CRM & PM

CMS platforms

GEO (Generative Engine Optimization)

Shipped across 4 continents.

Let’s ship the next compounding bet.