◇ 01 / intro lat 52.52° N lon 13.40° E
SEO Engineer · Growth · Automation

I ship SEO as code. Python, AI & growth, compounded.

T-shaped growth marketer, 10+ years turning search into revenue. 200× ROI programmatic pages, AWS Lambda free-tool flywheels, and AI-first search strategy at Yousician. Based in Berlin. I merge PRs straight into production.

~/hiten · zsh seo.run()
hiten@berlin❯
roleSr. AI & Search Manager @ Yousician
stackPython · Cursor · AWS Lambda · n8n · GSC API
shippingpSEO · GEO · Free tools · Technical audits
hiten@berlin❯
+78% organic traffic  ·  Yousician (pSEO + localization)
+200× ROI  ·  Upfluence (AI programmatic pages)
+40× ROI  ·  Upfluence (programmatic deployment)
CWV 50 → 90+  ·  F6S (Core Web Vitals)
hiten@berlin❯
See selected work hitensangani@gmail.com +49 152 063 586 68
◇ 01 · manifesto

I work where marketing meets the machine.

For 10+ years I’ve been the person who turns SEO strategy into production code. I don’t hand briefs to developers. I open the PR, merge it, and monitor the CWV.

  • 01 Strategy that ships, not slides.
  • 02 Every tactic gets a measurable ROI case.
  • 03 Automation wherever a human does a task twice.
  • 04 Engineering rigour, marketer’s empathy.
◇ 02 · selected work

Four bets that compounded.

Four case studies where engineering, AI and search actually met. The numbers followed. The latest one is open source on GitHub.

01
Upfluence · SaaS Python · WP-CLI · OpenAI 3 months · €1,000

200× ROI from programmatic SEO using AI.

0 + new pages shipped
0 /mo incremental clicks
0 × return on investment

Keyword research revealed the ICP was searching by niche × location. Writing 5,000 pages by hand made no sense. So I built a pipeline: a proprietary influencer API feeds a Python script that orchestrates WP-CLI for publishing and the OpenAI API for semantic content. Every page was designed in Figma and staged before a batched go-live.

read the case study
02
Upfluence · SaaS Python · AWS Lambda · WordPress 3 months · €1,000

2× demos by building a free-tool flywheel.

0 + free tools launched
0 × website traffic
0 × qualified demos

After the Helpful Content Update, SEO had to serve users, not engines. I built a Lambda middleware between the Upfluence API and WordPress so marketing could ship utility-grade tools in days, not sprints. The result: a library of free tools that doubled demo requests and brought in qualified buyers directly.

read the case study
03
Upfluence · Paid Google Ads · Salesforce · HubSpot · Webflow 45 days

3× ROI on paid using first-party data + PMAX.

0 × ROI in 45 days
0 % CPC headwind absorbed
0 % first-party signal

CPCs rose 25% in our ICP countries and traditional campaigns stalled. I fed PMAX with Salesforce historical data via S3/SQL, qualified emails through NeverBounce, and routed conversion signals from HubSpot, so Google could learn a real persona instead of guessing one. Landing pages were built in Webflow with tight copy-to-intent mapping.

read the case study
04
Open source · MIT Python · Streamlit · pandas · Plotly 2026 · live

Replacing a €6k/yr SaaS with an open-source crawl auditor.

0 + concrete analyses
0 s time to first chart
0 % local & private

Most SEO teams pay between €300 and €1,000 a month to upload their raw access logs to a vendor cloud, or skip log analysis entirely. Both are wrong. seo-log-auditor is a free, local-first Streamlit dashboard that turns a 30-day nginx export into seven concrete crawl-audit views in 30 seconds. One uvx command, MIT license, no telemetry, no upload.

read the case study
live · 2025

+78% traffic uplift at Yousician

End-to-end implementation of SEO strategies directly into production using pSEO + localization playbooks, targeting global learners at scale.

2022

Lenskart & Botpresso

Led technical audits, ROI framework and a 15-person growth team driving inbound + demand generation for enterprise clients.

2019 · SMX

SMX Award · Black Friday

Enterprise SEO for 5–8 international clients at Infidigit; awarded for the Black Friday campaign.

◇ 02b · clients & brands

Brands I’ve moved the needle for.

Hover a logo to see the specific problem I solved. Tap on mobile.

hover, tap or drag a logo above

Brands I’ve shipped for.

I’ve led SEO and growth for every brand on this strip. Hover, tap or drag a logo to see the exact problem I solved and the outcome shipped.

◇ 03 · experience

A decade of compounding search.

Every role raised the bar: from analyst → engineer → operator → director of SEO. 13 stops, one through-line: growth shipped in code.

  1. Yousician · Berlin, DE

    Sr. AI & Search Manager

    End-to-end SEO into production code. +78% traffic via pSEO & localization.

  2. Upfluence · Lyon, FR

    Head of Growth (SEO)

    Programmatic page deployment (40× ROI). 30+ tools shipped, 2× traffic. Agile, cross-functional leadership.

  3. Botpresso · Remote, IN

    SEO Director

    Growth for Lenskart & others. Led a team of 15. Inbound, demand gen, technical audits.

  4. F6S · Remote, IN

    SEO Lead

    Programmatic pages. CWV 50 → 90+. Specs co-written with engineering.

  5. NewsBytes · Remote, IN

    Head of SEO

    Publisher SEO: programmatic pages + internal linking for Newsbytesapp & Cricketpedia.

  6. Infidigit · Mumbai, IN

    Sr. Digital Marketing Manager

    Enterprise SEO for 5–8 international clients. SMX Award winner. Team of 12.

  7. Emtage · Mumbai, IN

    Head of Digital Marketing

    In-house marketing & brand, website development projects, team of 4.

  8. Tonic Worldwide · Mumbai, IN

    SEO Manager

    Ecommerce SEO & ASO for MENA and IN clients. Team of 3.

  9. Coconut Media Box · Mumbai, IN

    SEO Manager

    Organic visibility, local SEO, content ops on WordPress.

  10. TCS · Mumbai, IN

    Sr. Engineer

    ADSL program ports & field tech coordination. Engineering fundamentals.

  11. Elsewhere Records · Freelance

    SEO & SMO

    First taste of organic growth. Music and creator audiences.

  12. Tech Mahindra · Mumbai, IN

    Analyst

    Data ops & spreadsheet wrangling. VLOOKUP origin story.

◇ education
Master of Science, Information Technology University of Mumbai · Nov 2015
◇ 04 · stack

The tools I ship with.

Opinionated picks I reach for every day, and usually wire into each other.

engineering / 04

Coding & DevOps for SEO

  • Python
  • Cursor
  • AWS Lambda
  • GitHub
  • WP-CLI
  • PRs → prod

I merge code directly into production PRs via GitHub Remote. No tickets lost in translation.

automation / 03

Automation

  • Zapier
  • Make
  • n8n
seo suites / 05

SEO suites

  • Google Search Console
  • SEMRush
  • Botify
  • Lumar (Deepcrawl)
  • Oncrawl
  • Screaming Frog
analytics · cro / 04

Analytics & CRO

  • GA4
  • GTM
  • Microsoft Clarity
  • VWO
strategy / 06

SEO & GTM strategy

  • Technical
  • Product
  • Ecommerce
  • Enterprise
  • SaaS
  • Publisher

Strategy is scoped around ROI, not deliverables.

crm · pm / 03

CRM & PM

  • Salesforce
  • HubSpot
  • Agile / Scrum
cms / 04

CMS platforms

  • WordPress
  • Shopify
  • Webflow
  • Magento
new / 01

GEO (Generative Engine Optimization)

  • Profound

Ranking in AI answers is the next frontier. I’m already shipping for it.

◇ 05 · reach

Shipped across 4 continents.

From Silicon Valley startups to European enterprises, MENA ecommerce to APAC SaaS. Strategy was always adapted to the local SERP.

EU Berlin · Lyon · Enterprise SaaS & Music
NA SV startups · US e-comm · Publisher
MENA UAE · Saudi · Ecommerce
APAC India · SE Asia · SaaS & Publisher
◇ 06 · contact

Let’s ship the next compounding bet.

Hiring, collaborating, or just want to nerd out on pSEO and GEO? Ping me.

ping Berlin, DE · GMT+1
email hitensangani@gmail.com → work hello@hiten.eu → phone +49 152 063 586 68 → linkedin /in/hiten-sangani → www hiten.eu →
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