T-shaped growth marketer, 10+ years turning search into revenue. 200× ROI programmatic pages, AWS Lambda free-tool flywheels, and AI-first search strategy at Yousician. Based in Berlin. I merge PRs straight into production.
For 10+ years I’ve been the person who turns SEO strategy into production code. I don’t hand briefs to developers. I open the PR, merge it, and monitor the CWV.
One public, one internal. Both scratching a real itch.
A Streamlit app that turns raw nginx / Apache access logs into seven SEO-specific reports. Drop in a log file, get instant visibility into crawl waste, orphan URLs, bot traps, and slow pages. No paid tooling required.
A Chrome extension built at a Yousician hackathon that overlays a practice layer on top of any YouTube video. A/B loop, pitch detection, chord display, speed control and more — all without leaving YouTube.
Three case studies where engineering, AI and search actually met. The numbers followed.
Keyword research revealed the ICP was searching by niche × location. Writing 5,000 pages by hand made no sense. So I built a pipeline: a proprietary influencer API feeds a Python script that orchestrates WP-CLI for publishing and the OpenAI API for semantic content. Every page was designed in Figma and staged before a batched go-live.
After the Helpful Content Update, SEO had to serve users, not engines. I built a Lambda middleware between the Upfluence API and WordPress so marketing could ship utility-grade tools in days, not sprints. The result: a library of free tools that doubled demo requests and brought in qualified buyers directly.
CPCs rose 25% in our ICP countries and traditional campaigns stalled. I fed PMAX with Salesforce historical data via S3/SQL, qualified emails through NeverBounce, and routed conversion signals from HubSpot, so Google could learn a real persona instead of guessing one. Landing pages were built in Webflow with tight copy-to-intent mapping.
End-to-end implementation of SEO strategies directly into production using pSEO + localization playbooks, targeting global learners at scale.
Led technical audits, ROI framework and a 15-person growth team driving inbound + demand generation for enterprise clients.
Enterprise SEO for 5–8 international clients at Infidigit; awarded for the Black Friday campaign.
Hover a logo to see the specific problem I solved. Tap on mobile.
I’ve led SEO and growth for every brand on this strip. Hover, tap or drag a logo to see the exact problem I solved and the outcome shipped.
Every role raised the bar: from analyst → engineer → operator → director of SEO. 13 stops, one through-line: growth shipped in code.
End-to-end SEO into production code. +78% traffic via pSEO & localization.
Programmatic page deployment (40× ROI). 30+ tools shipped, 2× traffic. Agile, cross-functional leadership.
Growth for Lenskart & others. Led a team of 15. Inbound, demand gen, technical audits.
Programmatic pages. CWV 50 → 90+. Specs co-written with engineering.
Publisher SEO: programmatic pages + internal linking for Newsbytesapp & Cricketpedia.
Enterprise SEO for 5–8 international clients. SMX Award winner. Team of 12.
In-house marketing & brand, website development projects, team of 4.
Ecommerce SEO & ASO for MENA and IN clients. Team of 3.
Organic visibility, local SEO, content ops on WordPress.
ADSL program ports & field tech coordination. Engineering fundamentals.
First taste of organic growth. Music and creator audiences.
Data ops & spreadsheet wrangling. VLOOKUP origin story.
Opinionated picks I reach for every day, and usually wire into each other.
I merge code directly into production PRs via GitHub Remote. No tickets lost in translation.
Strategy is scoped around ROI, not deliverables.
Ranking in AI answers is the next frontier. I’m already shipping for it.
From Silicon Valley startups to European enterprises, MENA ecommerce to APAC SaaS. Strategy was always adapted to the local SERP.
Hiring, collaborating, or just want to nerd out on pSEO and GEO? Ping me.