2X Demos By Building Free Tools
Investments
1,000 EUR
Project timeline
3 months
Tools and Skills
Python, AWS Lambda, WordPress
Results
10+ New tools
2X Traffic
2X Leads
Project Management Process
Check for demand
Perform keyword research
Perform expected ROI analysis
Create a prototype
Using the proprietary API we fetch the data
WP- CLI to publish pages automatically
Open AI Api to write the content around the data
A python script to house proprietary API, WP-CLI and OpenAI api
Collaborate with designer
Design the pages based on competition analysis
Collaborate with WordPress Developer
Pass on the design guidelines using Figma
Test few pages on Staging
Create Batches of pages
Go-Live with all the pages
Project overview
Upfluence was a well known platform when it came to niche however from discovery POV it did not have many campaigns, because it was not a +ve ROI route. To make discovery more affordable SEO was the path that was the best, after Google release the HCU it was evident that SEO should not focus on what’s right for search engine instead it should focus on what do the majority of the users want when it comes to Utilities, thus Free Tools section was born on Upfluence which worked alongside the amazing Upfluence API and helped users with free data, making it a ‘honey pot’ page. Later on I used various methods to acquire leads/calls and overall making it one of the best traffic drivers on the website
Whiteboarding
To achieve this it was quite simple, I had to build a middleware that spoke to the PHP code on the corporate website and interacted with the Upfluence API based on user input. This can be achieved fairly easily by using the AWS Lambda function.
Conclusion
Using this method I was able to create 15+ tools and there are more in the pipeline, these tools not only help with discovery among potential people learning the subject of influencer marketing but also brings in direct buyers. As they discover how useful these tools are, and whatever they experienced through these free tools was nothing but the tip of the iceberg.
